THE BUNNY LAMP | 2019
JOSEPH BEGLEY - PRODUCT DESIGN / PRODUCTION
THE CHALLENGE
THE CHALLENGE
After introducing the product SLAP IT to Playboy at the head quarters in Los Angeles 2020 the company had told us that is was too sensitive for a brand needing to diversify in products and businesses.
DESIGN APPROACH
DESIGN APPROACH
The lamps portability and playfulness a 3D imitation of the world famous Playboy bunny logo brought to life.
Continuing using the tactile playful squeezable switch.
Rechargeable and portable this design was created to strengthen brand image and give opportunity to them to create an imaginative brand icon in an alternative product line.