ART VINYL EXHIBITION STAND | 2013
JOE BEGLEY - PRODUCT DESIGN
IAN WEBB - DESIGN DIRECTOR
ANDREW HEAPS / ART VINYL - CLIENT
THE CHALLENGE
The client’s product, Art Vinyl, a hugely popular global brand, was developed to enable people to display the artwork from their favourite music albums on the wall, as artwork in their homes.
However, the client faced a challenge when it came to exhibiting the product at exhibitions and pop-up POS events. They needed an elegant and efficient way to showcase the product without using permanent fixtures and without interfering with or detracting from the product or artwork.
DESIGN APPROACH
The proposed solution was the Art Vinyl Exhibition Stand, which was designed to be a clean, elegant, and effective way to showcase the product at exhibitions and pop-up POS events. The design approach included the following steps:
Research: The team conducted research to understand the client's requirements and the target audience's preferences. The research helped to identify the best materials, design and features for the exhibition stand.
Concept Development: The team developed several design concepts, taking into consideration the research findings, the client's brand, and the product's aesthetic. The chosen concept was a clean and elegant design that highlights the product's uniqueness and allows for easy installation and transportation.
Material Selection: The exhibition stand was constructed using laminated two-tone poplar plywood and laser-cut steel legs to give it style and stability. The materials were chosen to ensure the exhibition stand was durable and lightweight.
Prototyping: The team created a prototype of the exhibition stand to test the design, materials, and functionality. The prototype helped to identify any areas that needed improvement before final production.
Production: The exhibition stand was produced in a small batch production and delivered to the client for use at exhibitions and pop-up POS events worldwide. The exhibition stand was designed to be easy to install and transport, ensuring the client could set up and dismantle the exhibition stand quickly and efficiently.
